TikTok is introducing a new feature that enables them to lessen the amount of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is being tested over the next few weeks before a widespread release. This shift comes amid a increase in AI content, spurred by new AI video creators.
AI Content on Other Platforms
It has been noted that nearly one in 10 of the most rapidly expanding content creators on a competing service only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a term for poor-quality, factory-style content that is frequently absurd or bizarre.
Our research shows that numerous viewers appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to provide users the power to increase or decrease of that, based on their own preferences,” stated a spokesperson.
Volume and Proportions
The service shared that there are currently 1.3bn videos on its service identified as artificially created. Collectively, in excess of 100 million media items are submitted to the platform daily, making clips made by AI a minor part of its total content library.
User Control Features
Members will be capable of decrease or raise the volume of AI-generated videos they watch by using the topic control feature in the app and selecting “AI-generated content”. Additional categories that are already be controlled under the filter include politics, style, aesthetics, and choreography.
Platform Guidelines
Its guidelines oblige content makers to identify lifelike AI-made content, and it forbids dangerous deepfakes of well-known individuals or crisis events. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Additionally, the service will henceforth attach an artificially created tag to content produced via its built-in AI features, or detected by an cross-platform project for identifying content made by AI. This action is aimed to help prevent users from attempting to evade the tagging system.
Educational Initiatives
The company is furthermore introducing a $2 million AI literacy fund for professionals and institutions to produce learning resources about responsible artificial intelligence. This program will assist charitable organizations specializing in educating coding and technology.
Platform Protection
The video-sharing app has justified its safety measures, amid controversy over proposals to lay off hundreds of review team members in the United Kingdom. The company is set to reduce a significant number of roles in its user protection division in the UK capital, with trade unions and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive stated that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content before it has to be seen by humans. The company stated a significant reduction in shocking and graphic content handled by safety staff over the previous year due to reliance on its machine learning processes.
“We think that it’s essential to integrate people and machines to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
